Fine-tuning your country-specific messaging

MPB already benefits from country-specific segmentation on Picter, allowing for more targeted and relevant messaging. To build on this, we’ve identified additional high-performing markets that present strong potential for further segmentation. These recommendations are based on user engagement and overlap with existing audiences on mpb.com – and offer an opportunity to make your messaging even more precise and impactful.

⭐ Engagement ranking for FY25 as of February 16, 2025

Ranking by most impressions

Rank	Country	Impressions	Picter x MPB FY25 Segment	Segment on mpb.com
1	United States	724558	✅	✅
2	United Kingdom	180287	✅	✅
3	Germany	154755	✅	✅
4	Ireland	132569		✅
5	Italy	120063		✅
6	France	87717	✅	✅
7	Spain	65193
8	Netherlands	65013	✅	✅
9	India	59323
10	Mexico	46488
11	Russian Federation	40174
12	Canada	37258
13	Poland	36289
14	Australia	33109
15	Japan	31093
16	Brazil	30597
17	Switzerland	30292
18	Sweden	29327
19	Turkey	24364
20	China	24020
21	Portugal	22787
22	Belgium	21454		✅
23	Ukraine	20113
24	Argentina	17185
25	Austria	17049		✅
26	Nigeria	16432
27	Greece	16198
28	Iran, Islamic Republic of	15485
29	Hong Kong	15282
30	South Africa	14712
31	Colombia	13167
32	Bangladesh	11641
33	Denmark	11449

Ranking by most clicks

Rank	Country	Clicks	Picter x MPB FY25 Segment	Segment on mpb.com
1	United States	3676	✅	✅
2	Germany	1054	✅	✅
3	Turkey	680
4	United Kingdom	439	✅	✅
5	Italy	386		✅
6	France	382	✅	✅
7	India	330
8	Netherlands	315	✅	✅
9	Russian Federation	312
10	Spain	278
11	China	162
12	Brazil	158
13	Mexico	154
14	Australia	132
15	Canada	130
16	Switzerland	115
17	Nigeria	107
18	Sweden	102
19	Poland	91
20	Belgium	90		✅
21	Portugal	88
22	South Africa	85
23	Ukraine	84
24	Argentina	80
25	Japan	79
26	Greece	75
27	Bangladesh	67
28	Korea, Republic of	64
29	Finland	63
30	Colombia	62
31	Indonesia	61
32	Ireland	57		✅
33	Austria	55		✅

Conclusion

Currently, 5 of the top 10 country segments are active on Picter (US, GB, DE, FR, and NL)
We strongly recommend adding the high-engagement segments Italy (many impressions and clicks) and Ireland(many impressions), as these are already established segments on your website mpb.com.
For the remaining countries from the top 10 list – Spain, Turkey, India, Mexico, and Russian Federation – we also suggest adding segments – if they align with your interests.
While Belgium and Austria are segments on your website, their addition would yield less impact compared to the aforementioned segments.

🇪🇺 Engagement of the Europe segment as of February 16, 2025

Europe sub segment	Number of impressions & clicks	Existing segment in Picter x MPB Madia FY25	Existing segment on mpb.com
Whole Europe	1.167.368
Europe without DE, FR and NL	858.132	✅
Europe without DE, FR, NL, BE, AT, IT, IE	566.409		✅

Conclusion

Europe as a whole is your most important market in terms of interactions.
After subtracting interactions from European countries with their own segments, the remaining European countries still generate approximately the same volume as the US, your second-largest segment.

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