Index

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Figures updated as of March 21, 2025

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We expected impressions to grow by 50% — but we achieved 100% growth!

Total numbers

2,850,000

Impressions

Based on FY24 figures and an anticipated 50% growth rate, we projected 1.4M impressions in FY25.

We reached double that! 😮 🤩

0.46%

Click rate

Due to this years fewer bookings of the Dedicated newsletters (which has obviously the best click rate of all slots), the average CTR dropped from 0.82% to 0.46%...

13,000

Clicks

…yet, thanks to the significant increase in impressions, clicks still met the expected 50% growth rate.

Best in Awareness and Engagement

→ The Newsletters

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